does Google offer an alternative to flat design in the field of web design
The design of a website often determines the success, the user experience and the reaction that one wishes to obtain. If a page contains too much information and graphics, it can quickly become confusing to the user, or even discourage him from staying. Web designers and graphic designers are constantly developing new techniques to achieve modern websites. Currently, flat design seems to be a step ahead, but with the latest innovation introduced by Google, webdesigners are listening …
What is flat design and what are its features?
Flat design is very popular. This is largely due to the general refusal to use exaggerated design elements in favor of marked fonts, attractive typography as a design tool, and the rejection of overly complex graphics. Its origin goes back to the development of applications. The flat design is distinguished notably by its absence of textures. Simple graphic elements, absence of color gradations, 2D views … are all pleasant elements for a website. Add soft colors, and flat design gives rise to attractive websites. Imagine an application where images and graphics would blink constantly: would you like it? This question deserves to be asked when designing a professional website.
What is the advantage of flat design in the field of web design?
We have already written an article on responsive web design in our blog. Nowadays, search engines and users expect a web site to be perfectly functional on any type of device – including mobile phones. Classic websites face a challenge here: complex graphics, significant graphics depth and different levels of design make it difficult to view on mobile. The flat design offers an elegant solution: working with clear structures and contours – and not at three-dimensional levels – facilitates the transition to responsive design.
But then, what is the hardware design offered by Google?
With the arrival of the “L” version of Androïd, a new term appeared that ignited the community of web designers: “hardware design”. Google wants to view all software and applications according to hardware design standards. We must imagine the magnitude of the task: it is not only a new form of design, but a complete new design language capable of adapting to all devices and applications . A design language with the look and feel of the newspapers: classic, attractive, simple. Its scope is enormous: Chrome OS, browser applications, Android Auto, Android Weat and all the media created by Google. A good illustration of this process is the structure and style of “Google +” profiles. In summary,
What is the purpose of the hardware design?
The goal of a well thought-out design is to offer users a greater ease of use and a better experience. Concepts from content marketing have been combined with design: from now on, users of a website or application are guided intuitively with a clearly significant design. This intuitive management allows a better and more authentic use of the different fields of application.
We should be very careful with the material design. This is why our blog will keep you informed of its latest developments.